ANALYSIS OF THE INFLUENCE OF BEHAVIORAL FACTORS ON THE LENDING PROCESS OF INDIVIDUALS
Keywords:
creditworthiness, financial decision-making, credit history, repayment. Credit scoring, behavioral economics, economic and demographic factors.Abstract
Recognizing the significant role of customer characteristics and behaviors in financial decision-making, it becomes imperative for enterprises, including banks and credit organizations, to conduct comprehensive studies of their customers to maximize customer acquisition and profitability. An effective assessment of creditworthiness not only minimizes credit risk for banks but also fosters financial independence and prosperity for individuals and organizations. This paper examines the influence of behavioral factors on the lending process, emphasizing the importance of integrating customer behavior insights into financial services.
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