MARKETING AND INFORMATION PROVISION IN ENHANCING THE ATTRACTIVENESS OF PUBLIC TRANSPORT
Keywords:
public transport , marketing , demarketing , branding , information , internet , software .Abstract
The scientific article analyze important aspects dry as methods of marketing research in public transport enterprises , the role of information oath their impact on the enterprise oath the population , the prevention of traffic congestion oath environmental degradation on urban roads .
References
Sidorchuk R., Skorobogatykh I. Marketing Evaluation of Public Transport Quality Attributes: Review of Two Waves of Research. Mediterranean Journal of Social Sciences. 2015. 215 p.
Ibraeva A., Sousa JF Marketing of public transport information provision . Elsevier . 2014. 122 p.
Steg.L , Tertoolen G. Affective motives for car use. Elsevier . 20 0 4. 148 p.
Yuldasheva, Saodat Arislanovna , Babur Bakhtiyorovich Giyosidinov , and Fair Buriboevich Egamberdiev . "PUTI POVYSHENIYA KONKURENTOSPOSOBNOSTI AVTOTRANSPORTNYX PREDPRIYATIY." INNOVATIVE DEVELOPMENT IN THE GLOBAL SCIENCE 1.6 (2022): 97-101.
